A useful title gives the viewer a clear point to notice. A few thoughtful decisions about words, size and placement can make that point easier to understand.
Write for a quick glance
Keep the main heading short enough to read while the picture continues moving. Choose a clear statement rather than a long introduction. If a sentence needs several lines, consider breaking it into two moments. Read the words aloud to find phrases that can be shortened without losing their meaning.
Choose a simple hierarchy
Use one strong style for the main heading and a quieter style for supporting information. A bold display face can suit a short title; longer lines often benefit from a simpler font. Keep enough space between lines and avoid combining several decorative fonts in the same scene.
Give the words a stable background
Watch the entire shot behind your title. Text that is readable over a dark shirt may disappear when a bright wall moves beneath it. Try another position, a plain background shape or a subtle shadow. Choose contrast that stays useful throughout the clip rather than at just one frame.
Let movement support the message
A gentle fade can introduce a heading without distracting from the subject. More energetic effects can suit a playful opening, but give the words enough time to settle before they leave. Stretch the text clip on the timeline until you can comfortably read it, then watch again without pausing.
Review every format
A title positioned well in a landscape video may crowd a portrait crop. Check the edges, faces and any controls that could cover the finished video on its destination. Preview at a small size and look for letters that become hard to distinguish. Keep a clean copy of the footage so you can adjust the layout for the next format.
