Plan your framing before the camera rolls, and make one creative session work harder.
Begin with destinations
List where the finished content will appear: a website header, a vertical story, a square post, a short teaser or a longer explanation. Check the current requirements of each destination before filming. Aspect ratio is only part of the decision; the viewer’s attention and context matter too.
Leave room to adapt
Keep the key action away from the extreme edges when you expect to create several crops. Capture a few wider shots and some closer details. A wide scene can establish context, while a close-up can become a useful opening for a shorter version. Film a clean moment without text or graphics so you have room to build later.
Give each version a purpose
Five formats should not mean five identical edits. A teaser can raise a question. A longer piece can answer it. A website version may need to communicate the idea visually before anyone enables sound. Decide what each variation contributes instead of stretching one sequence into every shape.
Keep a clear handover
Name exports with their destination and version, then review each crop individually. Check captions, titles and the position of faces. Keep your original footage separate from delivery files. A few decisions made before the shoot can save repeated editing and make the finished collection feel like one coherent story.
